The Hollywood Sign gets a makeover ahead of its 2023 centennial

Associated Press

LOS ANGELES (AP) — The Hollywood Sign is getting a makeover to suit its status as a Tinseltown icon.

After high-pressure cleaning and some rust removal, workers this week began using 250 gallons (946 liters) of primer and white paint to spruce up the sign ahead of next year’s centennial.

The entire renovation is expected to take up to eight weeks.

Originally built in 1923, the sign reads “Hollywood” to promote real estate development.

But after decades of neglect, the original logo was shortened to “Hollywood” before being completely replaced by a new logo in 1978.

Jeff Zarrinnam of the Hollywood Sign Trust said Monday: “It now represents not only the place of Hollywood, but the entertainment industry, and Los Angeles is the entertainment capital of the world.”

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The 45-foot-tall (13-meter) sign in the Hollywood Hills above Los Angeles is repainted every ten years.

This story has been corrected to show that the original logo was shortened before its replacement in 1978.

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